If you were wondering what is hidden behind the name of “Lavina” Natural Cosmetics, this text is for you. When I thought about how to approach this topic and explain it as well as I could, what is hidden behind these few letters, I realized that symbolism is extremely important for people, and that not only brand names are hidden behind them, but that symbolism has a much higher role in our lives. That’s why I decided to start from the beginning – why is symbolism important to people?
GENERAL APPROACH TO SYMBOLISM
By observing our own life and the life of people around us, we often witness that people try to connect some important life decisions with a significant date. Newborn children are named after famous people, they are especially happy when their child is born on a holy day or a historically significant date, and they attach symbolic importance to that. It’s as if that date creates something much more than just the event that happened on that day.
In these areas, to us Serbs, the big holiday of every family is their Holy Day, when the Saint and protector of that family is celebrated. In the same way, when companies are founded, a Saint who will be the protector of the new business is chosen, and the holiday of the chosen Saint is celebrated as the Holy Day of that company. This is an excellent example of symbolism and the need to believe that something more is hidden behind the seemingly simplest things.
In some other cases, people look for symbolism through numbers, dates or through a lucky number, which everyone chooses for themselves and determines in their own way why it is their lucky number. It seems to me that I have never solved this puzzle on the basis of which I determined that my lucky number is number 7.
Visual symbolism through a trademark or coat of arms is perhaps the biggest challenge, because it is obvious, immediately noticeable and gives the strongest message. Through visual symbolism, people most often want to present themselves or the company they founded and use it to convey some kind of message about what they do.
How many times have you met a person who at least once in their life declared that they did not like their own name? How many times have you met a person who actually changed their name?
Here we come to the importance of a name or title for each of us in life.
Changing the name in the registers and then in personal documents is allowed and does not represent a legal problem. And yet, people do not decide to take such a step in most cases. Why? The answer to the previous question probably lies in the depths of the human being. One goes through life with a name, nothing is done, it smolders until it is established that everyone has gotten used to their name, has come to love it over time and it has become part of their identity. The only thing left to conclude is that it is common for the name we receive at birth to last our whole life.
SYMBOLISM OF “LAVINA” NATURAL COSMETICS
The very fact that I had to choose a name for my Cosmetics Company, a name that would last forever or at least be long-lived, kept getting in my way. The search for an adequate brand name lasted for months. It was necessary to find a name that would be sonorous, sublime, powerful, short enough, easy to remember. A name that will definitely be in harmony with Natural Cosmetics and a name that will not wear out over time.
It’s only when you get into the process of choosing a name that you realize how demanding a process it is. A lot of ideas, symbolism, and at the same time a lot of choices and decisions are to be made.
Mount Tara is to blame for everything!
How many more times will I mention this mountain? It brought me a lot of good. All my cosmetics are based and designed on this mountain and that history is described in previous blogs. I, still, have to “blame” this mountain for the very name of the brand, Lavina.
Once upon a time, there was a Lavina, that marked our lives…
If you have read my previous stories and read about the Cosmetics themselves, you are already familiar with the fact that I spend my summers on Mount Tara, collecting medicinal herbs and new inspirations for your Natural Cosmetics.
My daughter, a student at the Russian State Agrarian University – Moscow Timiryazev Agricultural Academy, majoring in Horse breeding and Horsemanship, also spends her summers with me, on Tara, at the Equestrian Club Dora, where she fulfills her student obligation, practical training. Due to her unusual choice of studies and future profession, she is part of the attraction of curious visitors of the mentioned Equestrian Club. On one occasion, she had to tell something more about her love for horses and the beginnings of her career in this field, so she started her story with “My first love was the snowy Lavina…“
While my daughter was talking about her heart horse, Lavina, my head was full of ideas. Snow Avalanche (srb.Lavina – eng.Avalanche), natural phenomenon, strength, power of nature, white color, purity, purification – these were my associations for the name of my Natural Cosmetics Company. Lavina is a name to remember, Lavina is a force of nature, Lavina is a name that is eternal. Lavina, a gift of nature!
There was no better name that would describe all that is my desire – to provide through the creation of natural cosmetics, and that at the same time it is connected with love for our family.
Of course, after the chosen name for the brand, with so much symbolism, the day for the first public presentation of Lavina cosmetics was also carefully chosen. It was a holiday, the Meeting of the Lord/ Presentation of Jesus at the Temple, and on it we crowned our Company with the perfect name – Lavina Natural Cosmetics.